COMING SOON
1st degree beverages is about to launch
into the energy drink space.
STAY FOCUSED - NOT WIRED
OUR MISSION: to make a healthy drink alternative that sits just right.
A deliciously layered natural fruit flavoured soda that delivers a balanced energy hit without the disappointing low calorie aftertaste…
We nailed it!
The flavours and texture have been individually and meticulously formulated, tasted and tested in professional Australian/NZ beverage formulation centres.
Two launch flavours, (at present, a closely guarded secret) are being released soon, followed closely by two more refreshingly different alternatives. Ready for an Australian summer.
*NO INGREDIENTS HARMED IN THE FORMULATION OF THIS BEVERAGE
OK … WE have to admit, sometimes
Ai is just stupid fun
Persons pictured in cartoon are not real. Any image or likeness to persons involved in the flavour development process is not intentional. - although the guy on the left does look a lot like our founder Luca.
The extraordinary design journey of 1st degree’s energy drink can.
We are excited to see the ongoing development and refinement of our product can design and graphics - Font choices, colour consistency, logo tweaking and layout combining for a unique modern identity with a retro twist.
From the design team: Designing for print on aluminium (cans) has its unique challenges. The ability to visualise unique colour/luminosity/metallic combinations is crucial for effective design, as is establishing suitable sharpness of printed line work and font sizes.
A sample, hard proof printed on aluminium can substrate (shown below) allowed us the opportunity to test these areas of uncertainty to proceed.
And with further refinement we will able to move forward with confidence on our quest for a truly memorable product design.
A work in progress: (above) Hard copy of multiple can design elements, printed on Aluminium can substrate to test for colour and print consistency issues.
Further product development (below): Approaching our final design. Our two launch flavours are again sent to printer for further hard-copy print samples - Prior to the final print run - GETTING CLOSE!!
MADE BY HUMANS
FOR HUMANS
We acknowledge that Ai is becoming an increasingly popular tool in many aspects of our lives but we are proud in our commitment to minimise its usage in the creative development of this product.
‘Helping keep people relevant’
MARketing that thinks outside the SQUARE
WHEN
THEY
ZIG
WE
ZAG
Gorilla v GuerrillaUP FOR THE CHALLENGE:
Small budget no problem - let’s compete with the Multi-National-giants with their GOLIATH budgetsSTART LOCAL - THINK GLOBAL
